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基于文獻計量的國內外農產品品牌建設研究
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河南省省屬高?;究蒲袠I務費專項資金資助(2017SKPY13)。


Research on Brand Building of Agricultural Products at Home and Abroad Based on Bibliometrics
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    摘要:

    基于文獻計量學視角對國內外農產品品牌建設研究進行分析評估,獲取2010-2019年中國知網的核心期刊及CSSCI期刊2 508篇中文文獻相關數據、Web of Science中2 984篇外文文獻數據,依據文獻計量學理論,運用CiteSpace對研究數據進行可視化展示與分析。研究發現由于國內外政策環境、社會環境、市場環境等的不同,導致國內外學者在整體熱度、研究視域以及發展趨勢上存在差異。國內主要聚焦于農產品牌建設的組織管理、模式探索、實現路徑方面,國外則更多關注于農產品建設過程中具體的實施渠道及實現方法等方面。綜合國內外當前研究現狀及關注熱點,可知未來國內外農產品品牌建設發展趨勢主要集中在模式創新、產業鏈擴展、持續性與高質量發展等方面,為農產品品牌建設領域的深化研究提供參考。

    Abstract:

    Based on bibliometrics,this paper analyzes and evaluates the research on brand building of agricultural products at home and abroad through the data of 2508 Chinese literature data of the research object from the core journals and CSSCI journals of CNKI from 2010 to 2019 and 2984 foreign literature data from web of 2010-2019.According to the bibliometric theory,the research data are visually displayed and analyzed by using CiteSpace.It is found that scholars at home and abroad hold different views in overall attention,research horizon and development trend due to the differences in policy environment,social environment and market environment.In China,the focus is on the organization and management,mode exploration and implementation path of agricultural brand construction,while foreign countries pay more attention to the specific implementation channels and implementation methods in the process of agricultural product construction.Synthesizing the current research status and hotspot at home and abroad,it can be seen that the future development trend of agricultural product brand construction at home and abroad mainly concentrates on mode innovation,industrial chain expansion,practical solution to social problems,sustainable and high-quality development,etc.,which provides reference for further research on construction of agricultural product brand.

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馬 蕾,鄭紹丹.基于文獻計量的國內外農產品品牌建設研究[J].華中農業大學學報(社科),2020,(06):76-86

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  • 在線發布日期: 2020-11-11
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